For over 50 years, Ed Ruscha has delivered wryly detached portraits of the ephemera of our lives, found deeply embedded within various subcultures, most notably that of Southern California. Through his lens, familiar imagery such as specific architectural gems, common motifs within consumer culture, or font-specific words elevated as objects are bestowed an iconic status. His fodder is often garnered from the environments in which he lives and works, pulling in a mixed bag of visuals from the film and advertising industries as well as a thriving vortex of trends and memes stemming from an area often noted for being the birthplace of "cool." Ed Ruscha is the quintessential Los Angeles artist whose work catapulted Pop art from a form that merely highlighted the universal ordinary into a form in which the ordinary could now be viewed in relation to its geographically intrinsic cultural contexts. In his hands Pop becomes personal.
Ruscha's homage to the ordinary monuments of our lives, seen all around us but typically relegated to background noise, extends beyond the canvas. As seen with his book Twenty Six Gasoline Stations and others, he offers a deadpan look at the common and humble elements that float on our periphery, presented as a form of simple documentation rather than pristine art subject. This furthers the idea of Pop art as a vehicle for pulling out the mundane from its obscurity within our collective consciousness.
Ruscha's artist books, such as his Twentysix Gasoline Stations (1962), have also been highly influential. Artists have responded to his books on an international scale over the last 60 years, including Bruce Nauman, whose Burning Small Fires (1968) consisted of a series of photographs of the artist burning a copy of Ed Ruscha's artist book Various Small Fires and Milk (1964) (sourced from Modern Art Insight Website).
Between 1962 and 1978, Ruscha produced sixteen small artist's books:
Nine Swimming Pools and A Broken Glass, 1968 (8th books in series) - 2nd edition, 1976, 2000 copies printed
A Few Palm Trees, 1971 (13th book in series) - 1st edition, 3900 copies printed
Colored People, 1972 (16th book in series) - 1st edition, 4065 copies printedThese three books ended up in Banff via the John Chalke estate, they are telling reminders of the considerable scope of Chalke’s interests.